Popular occupational fields: Marketing
Information about the marketing profession in Switzerland: typical jobs, activities, salaries and career opportunities .
The job opportunities in marketing are more diverse today than ever before. Whether it's traditional or online marketing - companies know that marketing is a sustainable and long-term investment in their own competitiveness and external perception. With a degree or training in marketing, you have a good chance of working in a wide variety of areas. In this article, you'll find out what career opportunities and salary prospects there are and what skills you should have.
What you do in marketing
Both companies and service providers need to reach their customers through advertising in order to sell their products and services. As the creative head of a marketing department, you ensure that you reach the target group on different levels and thus increase a company's sales figures. A core task of marketing, for example, is to carry out customer, market and competition analyses as a basis for developing sales or advertising strategies. The creative part of your work includes the attractive presentation and positioning of products, services and your own company.
However, a degree in marketing also opens up opportunities in the areas of public relations (PR), consulting, or advertising and sales. With a completed marketing degree and a few years of professional experience, you will also qualify for general management positions in a company, e.g. in product or portfolio management.
These are the 20 most sought-after jobs in marketing in Switzerland
The field of marketing is very broad. There are countless opportunities and career fields in which you can work. Jobs in online marketing are becoming increasingly popular due to the advancing digitization and the increased relevance of online sales, but classic marketing jobs such as advertising designers are also in demand. If you have a little experience, there are also positions with personnel responsibility, such as marketing manager.
To give you some clarity and orientation in the jungle of job offers, here is a list of the most frequently advertised positions in Switzerland.
Jobtitle
Jobs advertised (CH)
product manager
4’772
Marketing specialist
2’176
E-Marketer
1’391
PR-Manager
1’261
Sales promoters
1’156
Social Media Manager
701
E-Commerce-Manager
533
Marketing Communications Specialist
527
Merchandiser
471
Brand Manager
446
Marketing Assistant
393
Category Manager
353
Marketing Manager
338
Campaigner
320
Marketing Communication Planner
277
Online Communication Manager
227
Copywriter
186
Typeface and advertising designer
182
Real estate marketer
164
Community Manager
132
Stand der Auswertung: Juli 2022
Are you looking for a job in marketing? Here you can find all jobs for students, graduates and young professionals in Switzerland in the field of marketing.
Exciting employers for marketing jobs in Switzerland
As already explained, there are many career paths open to you as a marketer, because marketing is an essential tool for business growth for all companies and service providers. But which employers are worth applying to? We have summarized exciting employers in the marketing sector in Switzerland for you.
Company
Headquarters
Küsnacht
Steinhausen
Zürich
Zürich/Schlieren
Zürich
Zürich
Bern
Mehrere Standorte
Ittigen
Zürich
Basel
Basel
Petit Lancy
Vevey
Luzern
You can find many other exciting companies in the marketing sector with Scrambl's SkillMatcher!
What you need to know in marketing
If you are interested in a career in marketing, you should have the right skills. But what skills and knowledge do employers value and what makes it easier for you to get into a position in marketing?
If you want to assert yourself in marketing and win over employers, you need to rely on a broad portfolio of skills. From search engine optimization to social media marketing to campaign management. A study by Maryville University has concluded that in the digital age, it is primarily the marketers who can create and manage content, as well as master data analysis and digital project management, who stand out. ( https://onlinemarketing.de/karriere/selfimprovement/11-zentrale-skills-modernes-marketing )
To give you an overview of the skills that employers in Switzerland value in the field of marketing, we have analyzed job advertisements from Switzerland and summarized the skills that recruiters particularly value in the following selection:
Typical activities and knowledge for professions in the field of marketing
Top skills for product managers
Accompanying product launches
Support products
Analyze markets
Responsible for product controlling
Analyze customer data
Create product strategies
Improve user experience
Develop product ideas
Planning product development
Product development decrease
Manage product portfolios
Responsible for product range maintenance
eCommerce
Agile project management
Web analysis
Top skills for marketing specialists
Create marketing concepts
Plan sales activities
Plan marketing activities
Develop communication tools
Plan events
Maintain CRM tools
Support budget planning
Salesforce
SAP
Create brochures
Prepare advertising measures
Web analysis
Manage social media platforms
Online marketing
Top skills for e-marketers
Develop an online marketing strategy
Monitor RoI
Create product owner reports
Optimize campaign performance
Responsible for content creation
Measure KPIs
Develop advertising formats
Customer relationship management
Create campaign reports
Plan marketing resources
Implement online marketing activities
SEO
Top skills for PR managers
Develop marketing communication plans
Planning PR strategies
Plan your PR budget
Coordinate public relations
Manage media requests
Create press releases
Monitor PR results
Evaluate partnerships
Evaluate advertising opportunities
Develop communication concepts
Develop PR campaigns
Social-Media
Top skills for sales promoters
Conduct product demonstrations
to advise customers
Place advertising material
Manage promotional stands
sell products
Attend events
Follow up appointments
Acquiring customers
Collect customer statements
Top skills for social media managers
Develop editorial plans
Adobe Creative Suite
Facebook / Instagram
TikTok
Maintain social media content
Content management systems
Operate shop systems
Shopware
CSS / HTML
Image editing tools
Google Analytics
Prepare editorial content
Social Media Marketing
Top skills for e-commerce managers
Online sales
Amazon Webshop
Shopify
Observe e-commerce trends
CMS systems
Operate shop systems
Create onsite campaigns
Create offsite campaigns
Google Marketing
SEO
Plan online marketing campaigns
Conduct market analyses
Develop sales strategies
Conduct competitive analyses
Top skills for marketing communication specialists
Designing printed materials
Maintain websites
Order marketing materials
Plan your marketing budget
Responsible for Corporate Identity
Develop marketing plans
Develop communication strategies
Develop brand strategies
Develop product strategies
Plan communication activities
Create media information
Monitor return on investment
Adobe Creative Suite
Google Adwords
SEO
Top skills for merchandisers
Implementing merchandising concepts
Organize product presentation
Planning decoration projects
Planning stores
Planning new openings
Visual Merchandising
Analyze market trends
Responsible for budget planning
Responsible for product promotion
Planning sales areas
Ensure product availability
Conduct sales analyses
Monitor warehouse movements
Top skills for brand managers
Define target groups
Develop marketing concepts
Control marketing concepts
Develop product-specific marketing strategies
Create sales planning
Create marketing plans
Implement marketing measures
Evaluate market analyses
Marketing channels
Develop launch campaigns
Online marketing
Top skills for marketing assistants
Create marketing concepts
Support promotions
Support marketing activities
Evaluate statistics
Check communication tools
Create flyers
Web analytics
Conduct market research
Support campaigns
Organize promotional events
CRM tools
Online analytics
Top skills for category managers
Analyze product groups
Conduct market analyses
Conduct competitive analyses
Identify customer needs
Identify trends
Developing product group cluster strategies
Measure KPIs
Conducting negotiations on terms
Monitor inventory
Develop seasonal offers
Develop category strategies
Category Reporting
Risk management
Top skills for marketing managers
Develop marketing strategies
Lead marketing projects
Plan marketing campaigns
Building business partnerships
Approve marketing materials
Monitor marketing budget
Monitor corporate goals
Identify market trends
CRM systems
Salesforce
SAP
Developing corporate identity
public relations
Acquire media partners
Top skills for campaigners
Develop marketing projects
Support non-profit organizations
Develop customer loyalty measures
Manage customer loyalty measures
Designing customer mobilization measures
Implement campaign measures
Identify target groups
Implementing engagement formats
Write newsletter
Write social media posts
Top skills for marketing communication planners
Develop communication strategies
Marketing software
Adobe Creative Suite
CRM
Web analytics
Expand brand strategies
Designing communication activities
Designing communication tools
Responsible for personnel planning
Optimize marketing processes
Set marketing goals
Develop marketing strategies
Manage marketing projects
Top skills for online communication managers
Develop communication strategies
Develop brand strategies
Designing communication activities
Implement communication activities
Designing communication tools
Create media information
Set communication goals
Optimize communication processes
Plan marketing resources
Plan marketing campaigns
Responsible for advertising
Create performance reports
Top skills for copywriters
Conduct content research
Designing topic-specific texts
Writing marketing texts
Writing promotional materials
Print media
Write newsletter
Writing web texts
Storytelling
SEO
Social-Media
Edit texts
Top skills for typeface and advertising designers
Designing labels
Produce advertisements
Coating materials
Labeling materials
Digital printing
Stencil technique
Labeling billboards
Label shop windows
SEO
Conduct cost estimates
Top skills for real estate marketers
Advise real estate customers
Analyze the real estate market
Assess floor plan design
Assess development options
Create object descriptions
Implementing media presentations
Conduct market analyses
Provide financing advice
Real estate marketing
Sales technique
Acquiring real estate
Create offers
Assisting property buyers
Top skills for community managers
Administer online forums
Sitecore
Evaluate community usage
Answer community complaints
Create statistics
Clarify platform questions
Maintain user contact
Customer relationship management
Create newsletter
Coordinate marketing activities
visual communication
Organize events
(The skills listed were extracted from vacancies in 2021 and 2022)
Do you have some of these skills and want to know which jobs are looking for them?
With the Scrambl. SkillMatcher you can easily and quickly discover which jobs your skills are best suited to.
You should have these soft skills in the field of marketing
Although a position in marketing requires a broad portfolio of defined skills, your soft skills are just as important. In marketing, the exchange of creative ideas and opinions is the key to attractive advertising. In order to work successfully and productively in a team, your personal strengths are therefore of great importance. We have summarized some skills for you so that you can get an idea of what is expected of you in the marketing industry. For example, you have the opportunity to work on your soft skills before starting a new job.
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communication
-
Analytical skills
-
creativity
-
Teamwork
-
adaptability
-
empathy
What you earn in marketing in Switzerland
Companies pay quite well in the marketing sector, but there are quite big differences depending on experience level, company, industry and region.
Here you can find out what starting salary you can expect for some of the most sought-after jobs in the marketing sector and what employees in the various positions earn on average.
Job title
Entry-level salary
Average salary
Product Manager
CHF 92'300
CHF 101'100
Marketing specialist
CHF 82'600
CHF 90'200
E-Marketer
CHF 79'000
CHF 101’400
PR-Manager
CHF 84’100
CHF 100’500
Sales promoter
CHF 83’500
CHF 90'100
Social Media Manager
CHF 75’000
CHF 98’600
E-Commerce-Manager
CHF 87’200
CHF 101’200
Marketing communications specialist
CHF 89’300
CHF 106’500
Merchandiser
CHF 67’400
CHF 82’300
Brand Manager
CHF 99’500
CHF 105’100
Marketing Assistant
CHF 64’300
CHF 69’700
Category Manager
CHF 100’200
CHF 136’800
...
CHF 93’000
CHF 100’000
Campaigner
CHF 75’600
CHF 83’600
Marketing communication planner
CHF 72’100
CHF 79’300
Online communication manager
CHF 97’100
CHF 102’000
Copywriter
CHF 78’200
CHF 90’100
Typeface and advertising designer
CHF 55’200
CHF 60’000
Real estate marketer
CHF 74’100
CHF 89’200
Community Manager
CHF 50’200
CHF 66’800
In general, it can be said that the online marketing sector has grown significantly in recent years and the demand for trained employees is increasing. This is of course reflected in the salary. Employees in leadership or managerial positions are also well paid. However, to be successful in a managerial position, you must also be able to demonstrate leadership qualities and specialist knowledge.
You should always keep in mind that your salary also depends on the industry you want to get a foothold in. The larger the industry, the higher the salaries of the employees will be. The size of the company also plays a decisive role in the level of salary.
These are your career opportunities in marketing in Switzerland
As you come to the end of your training or marketing studies, you are increasingly thinking about starting your professional life. You have your degree in your pocket – but what career opportunities and possibilities are available now?
In general, there will be a good range of jobs available to you at the end of your training. Specialised marketers are sought after in numerous sectors. The industrial sector in particular often seems dusty and rusty - so it's no wonder that companies are directing their strategies towards modern social media marketing in order to position themselves successfully on the market. There is a growing demand for specialist staff, especially in the area of modern online marketing. But traditional media such as radio and television also offer numerous opportunities for career starters. You can therefore realise your potential both online and offline in your professional life. Whether as a marketing manager, project manager or as an employee in market research, a completed vocational training or a degree in marketing opens up numerous exciting career paths for you.
However, the competition among applicants is still high due to the large number of study options. In order to stand out from the flood of applicants, it is important that you gain practical experience during your studies or training through various internships or student jobs and become aware of your strengths and weaknesses.
If you would like to gain experience in marketing, you can find current internships and working student jobs in Switzerland here.
Self-employed in marketing: You can work as a marketing freelancer in Switzerland in these areas
Are you thinking about becoming self-employed in the marketing sector and working as a freelancer? The decision to become self-employed requires a lot of courage and willpower. We have selected some of the most popular freelance jobs in the marketing sector for you below:
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Online marketing
-
Social Media Marketing
-
Copywriter
-
Content Creator
-
SEO Specialist
-
Marketing Expert
When taking the step into self-employment, it is important to position yourself as an expert in a field. Companies fill positions with external specialists especially when the know-how and expertise are lacking in their own company. So before you set out on the path to self-employment, you should deal with your strengths in the area of marketing.
