Privacy Policy.

Application procedure

The application process requires applicants to provide us with the data required for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the details provided there.  

In principle, the required information includes personal information such as name, address, contact details and proof of the qualifications required for a position. Upon request, we will be happy to provide additional information about which details are required. 

If provided, applicants can submit their applications to us using an online form. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails sent via the Internet are generally not encrypted. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the application between the sender and the reception on our server.  

For the purpose of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements. 

Applicants are welcome to contact us regarding the method of submission of the application or to send us the application by mail. 

Processing of special categories of data: insofar as special categories of personal data within the meaning of Art. 9 (1) DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants as part of the application process in order for the controller or the data subject to exercise the rights accruing to him or her under labor law and social security and social protection law and to comply with his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) letter b. DSGVO, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of notification of the special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. DSGVO. 

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Deletion of data: The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is unsuccessful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified withdrawal by the applicants, the deletion will take place at the latest after the expiry of a period of six months so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements. 

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.

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Duration of data retention in the applicant pool in months: 12 

Types of data processed: applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, CV, certificates and other information provided with regard to a specific position or voluntarily by applicants regarding their person or qualifications). 

Data subjects: Applicants. 

Purposes of processing: application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship.). 

Legal basis: Art. 9 para. 1 p. 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants so that the data controller or the data subject can exercise the rights accruing to him or her under employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) lit. b. DSGVO, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of communication of special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. DSGVO.).

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Services used and service providers:

• Xing: Service provider: XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany; website: https://www.xing.com; privacy policy: https://privacy.xing.com/de/datenschutzerklaerung. 

• LinkedIn: Service provider: LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA USA; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

Cloud-Services 

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, emailing, spreadsheets and presentations, sharing documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chats and participation in audio and video conferences. 

In this context, personal data may be processed and stored on the servers of the providers to the extent that these are part of communication processes with us or are otherwise processed by us as set out in the context of this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents. The cloud service providers also process usage data and metadata used by them for security purposes and service optimization. 

If we use the cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on the users' devices for the purpose of web analytics or to remember users' settings (e.g., in the case of media control). 

Notes on legal bases: If we ask for consent to use the cloud services, the legal basis of the processing is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed within this framework. Otherwise, the users' data is processed on the basis of our legitimate interests (i.e., interest in efficient and secure management and collaboration processes)

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• Types of data processed: inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., text input, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses). 

• Data subjects: Customers, employees (e.g. employees, applicants, former employees), prospective customers, communication partners. 

• Purposes of processing: office and organizational procedures. 

• Legal bases: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

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Services used and service providers: 

• Microsoft Cloud Services: cloud storage services; service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; website: https://microsoft.com/de-de; privacy policy: https://privacy.microsoft.com/de-de/privacystatement, security notices: https://www.microsoft.com/de-de/trustcenter; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active. 

• Typeform service provider: TYPEFORM S.L., Passatge de la Pau 10 Bis, 1-2, Spain. Website: https://www.typeform.com/ Privacy Policy: https://admin.typeform.com/to/dwk6gt . 

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us. 

In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of a personal address in the newsletter, or further details, if these are required for the purposes of the newsletter. 

Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged. 

Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a blacklist for this purpose alone. 

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

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Notes on legal basis: The newsletter is sent on the basis of the recipients' consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law. 

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Content: Information about us, our services, promotions and offers. 

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Analysis and performance measurement: The newsletters contain a so-called "web beacon", i.e., a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, from their server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.  

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This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can indeed be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. 

The evaluation of the newsletter and the measurement of its success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.

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A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled, or it must be contradicted.

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• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. web pages visited, interest in content, access times). 

• Data subjects: Communication partners. 

• Purposes of processing: direct marketing (e.g., by e-mail or postal mail). 

• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO). 

• Option to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose.

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Eingesetzte Dienste und Diensteanbieter: 

• Mailchimp: E-Mail-Marketing-Plattform; Dienstanbieter: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Datenschutzerklärung: https://mailchimp.com/legal/privacy/; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active. 

Promotional communication via e-mail, mail, fax or telephone

We process personal data for the purpose of promotional communication, which may take place via various channels, such as e-mail, telephone, mail or fax, in accordance with legal requirements. 

The recipients have the right to revoke consent given at any time or to object to the promotional communication at any time. 

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After revocation or objection, we may store the data required to prove consent for up to three years based on our legitimate interests before deleting it. The processing of this data will be limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

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• Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers). 

• Data subjects: Communication partners. 

• Purposes of processing: direct marketing (e.g. by e-mail or post). 

• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Sweepstakes and contests

We process personal data of participants of sweepstakes and contests only in compliance with the relevant data protection provisions, insofar as the processing is contractually necessary for the provision, implementation and execution of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g., in the security of the sweepstakes or the protection of our interests against misuse through possible collection of IP addresses when submitting sweepstakes entries). 

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If contributions from participants are published as part of the sweepstakes (e.g. as part of a vote or presentation of the sweepstakes entries or the winners or reporting on the sweepstakes), we point out that the names of the participants may also be published in this context. The participants can object to this at any time. 

If the sweepstakes takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms shall also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants as part of the sweepstakes and that inquiries with regard to the sweepstakes should be directed to us.

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The participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because queries about the competition are to be expected. In principle, the participants' data will be deleted no later than 6 months after the end of the sweepstakes. Winners' data may be retained for longer in order, for example, to answer queries about the prizes or to be able to fulfill the prize services; in this case, the retention period depends on the type of prize and is up to three years for items or services, for example, in order to be able to process warranty claims. Furthermore, the participants' data may be stored for longer, e.g. in the form of reporting on the sweepstakes in online and offline media. 

If data was also collected for other purposes as part of the sweepstakes, its processing and the retention period will be governed by the data protection information on this use (e.g. in the case of registration for the newsletter as part of a sweepstakes).

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• Types of data processed: inventory data (e.g. names, addresses), content data (e.g. text input, photographs, videos). 

• Data subjects: Sweepstakes and contest participants. 

• Purposes of processing: implementation of sweepstakes and contests. 

• Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO).

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Umfragen und Befragungen 

The surveys and polls we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address in order to display the survey in the user's browser or to enable a resumption of the survey with the aid of a temporary cookie (session cookie)) or users have consented to this. 

Notes on legal bases: If we ask participants for consent to process their data, this is the legal basis for the processing; otherwise, the processing of participants' data is based on our legitimate interests in conducting an objective survey.

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• Types of data processed: contact data (e.g. email, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). 

• Data subjects: Communication partners, users (e.g. website visitors, users of online services). 

• Purposes of processing: contact requests and communication, direct marketing (e.g. by email or postal mail), feedback (e.g. collecting feedback via online form), tracking (e.g. interest/behavioral profiling, use of cookies). 

• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

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Eingesetzte Dienste und Diensteanbieter: 

• Typeform Dienstanbieter: TYPEFORM S.L., Passatge de la Pau 10 Bis, 1–2, Spanien. Website: https://www.typeform.com/ Datenschutzerklärung:  https://admin.typeform.com/to/dwk6gt . 

Web analysis and optimization

Web analytics (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used or invite re-use. Likewise, we can understand which areas require optimization.  

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components. 

For these purposes, so-called user profiles may be created and stored in a file (so-called "cookie") or similar procedures may be used with the same purpose. This information may include, for example, content viewed, web pages visited and elements used there and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider. 

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures. 

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

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• Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). 

• Data subjects: Users (e.g., website visitors, users of online services). 

• Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavior-based profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), click tracking, A/B testing, interest-based and behavioral marketing, targeting (determination of target groups relevant for marketing purposes or other output of content). 

• Security measures: IP masking (pseudonymization of the IP address). 

• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

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Services used and service providers:

• Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.  

• Hotjar: Web analytics; Service provider: Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, Europe; website: https://hotjar.com; privacy policy: https://www.hotjar.com/legal/policies/privacy/;

Onlinemarketing 

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or display of promotional and other content (collectively, "content") based on potential user interests and the measurement of its effectiveness.  

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed. 

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles. 

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider. 

Exceptionally, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedure we use and the network links the users' profiles with the aforementioned data. We ask to note that users may make additional arrangements with the providers, e.g., by giving consent as part of the registration process. 

In principle, we only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract being concluded with us. The conversion measurement is used solely to analyze the success of our marketing measures. 

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years. 

Notes on legal basis: If we ask users for their consent to the use of third-party providers, the legal basis of the

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Facebook pixel: With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. Furthermore, with the help of the Facebook pixel, we can track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement").

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• Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's terminal device). 

• Data Subjects: Users (e.g., website visitors, users of online services), prospective customers. 

• Purposes of processing: tracking (e.g. interest/behavior-based profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g.. e.g. access statistics, recognition of returning visitors), targeting (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes). 

• Security measures: IP masking (pseudonymization of the IP address). 

• Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO). 

• Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the objection options given to the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you have the option of disabling cookies in your browser settings. However, this may restrict functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas:a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-territory: https://optout.aboutads.info.

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Eingesetzte Dienste und Diensteanbieter: 

• Google Analytics: Onlinemarketing und Webanalyse; Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Datenschutzerklärung: https://policies.google.com/privacy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Widerspruchsmöglichkeit (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de,  Einstellungen für die Darstellung von Werbeeinblendungen: https://adssettings.google.com/authenticated. 

• Google Ads und Konversionsmessung: Wir nutzen das Onlinemarketingverfahren "Google Ads", um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.), damit sie Nutzern angezeigt werden, die ein mutmassliches Interesse an den Anzeigen haben. Ferner messen wir die Konversion der Anzeigen. Wir erfahren jedoch nur die anonyme Gesamtanzahl der Nutzer, die auf unsere Anzeige geklickt haben und zu einer mit einem sog "Conversion-Tracking-Tag" versehenen Seite weitergeleitet wurden. Wir selbst erhalten jedoch keine Informationen, mit denen sich Nutzer identifizieren lassen. Dienstanbieter: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Datenschutzerklärung: https://policies.google.com/privacy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. 

• Facebook-Pixel: Dienstanbieter: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Datenschutzerklärung: https://www.facebook.com/about/privacy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Widerspruchsmöglichkeit (Opt-Out): https://www.facebook.com/settings?tab=ads. 

• TikTok Pixel, TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Irland) 

Presence on social networks

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us. 

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they thereby undertake to comply with EU data protection standards.

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Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them). 

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For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks. 

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In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

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• Types of data processed: inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., text input, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses). 

• Data subjects: Users (e.g., website visitors, users of online services). 

• Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors), affiliate tracking. 

• Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

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Eingesetzte Dienste und Diensteanbieter: 

• Instagram : Soziales Netzwerk; Dienstanbieter: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Datenschutzerklärung: https://instagram.com/about/legal/privacy. 

• Facebook: Soziales Netzwerk; Dienstanbieter: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Datenschutzerklärung: https://www.facebook.com/about/privacy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Widerspruchsmöglichkeit (Opt-Out): Einstellungen für Werbeanzeigen: https://www.facebook.com/settings?tab=ads; Zusätzliche Hinweise zum Datenschutz: Vereinbarung über gemeinsame Verarbeitung personenbezogener Daten auf Facebook-Seiten: https://www.facebook.com/legal/terms/page_controller_addendum, Datenschutzhinweise für Facebook-Seiten: https://www.facebook.com/legal/terms/information_about_page_insights_data. 

• LinkedIn: Soziales Netzwerk; Dienstanbieter: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Website: https://www.linkedin.com; Datenschutzerklärung: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Widerspruchsmöglichkeit (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. 

• SlideShare: Plattform für Präsentationen; Dienstanbieter: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Website: https://www.linkedin.com; Datenschutzerklärung: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active. 

• Twitter: Soziales Netzwerk; Dienstanbieter: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Datenschutzerklärung: https://twitter.com/de/privacy, (Einstellungen) https://twitter.com/personalization; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active. 

• Xing: Soziales Netzwerk; Dienstanbieter: XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Deutschland; Website: https://www.xing.de; Datenschutzerklärung: https://privacy.xing.com/de/datenschutzerklaerung.